What we do

What we do

Stitching together all pieces of the data analytics puzzle

Stitching together all pieces of the data analytics puzzle

We realise it can be challenging to take an immense volume of data from multiple sources and find the information you need to inform your digital marketing strategy. Every customer buying journey is different, and your data-driven decisions need to reflect every nuanced piece of this complex puzzle.

At Datalicious, we put you in control of your data by connecting analytics to action. Our expertise is as multi-layered as the data we measure. We’re your web analyst, data scientist and engineering specialist all rolled into one. With our advanced analytics, best of breed technology and proficiency in building custom statistical models, you’ll find out what it takes to increase conversions and optimise your return on investment (ROI).

Track customer interactions across all channels

Track customer interactions across all channels

Consumer behaviour is erratic. That’s why capturing and tracking touch points and analysing buyer motivation can be such a struggle. Without accurate data and insights, companies miss out on reaching the right customer at the right moment, through the right channel, and with the right message.

Our consulting approach enables Datalicious to zero in on your marketing challenge, working with you to gain a whole view of your customer. We take a deep dive beyond the obvious, looking to understand the best way that data collection and analysis techniques can align with your business goals and provide specific and relevant customer journey insights.

Drive the most impact from your marketing dollar

Drive the most impact from your marketing dollar

You want to know what’s working, what’s not. It’s the key to improving ROI measurability. When you have the right insights, you can focus your efforts appropriately, minimising marketing waste and improving operational and financial outcomes.

With our team of Datalicious data scientists and technical consultants, you get specialist knowledge on how to deploy data science to solve marketing problems. Our promise of actionable insights is backed by our proficiency in web analytics, big data, data engineering, machine learning and software development. We’re here to help you think outside the box and use data-driven marketing to make measurable improvements to your bottom line.

Create targeted and personalised customer experiences

Create targeted and personalised customer experiences

If you’re not serving person-centred marketing content at the most relevant part of the customer journey, you’re losing a valuable opportunity. It’s no longer enough to promote brands with generic material. The connected consumer expects that a brand knows them, knows what they want, and when.

Our Datalicious team is ready to assist you with the digital tools and methodologies needed to collect the information, behaviours and preferences of your customers. From there, we analyse and build the purchase path, enabling you to make your marketing campaigns more effective and personalised by delivering relevant messages at appropriate times in the customer journey.

The NZ Herald is focused on keeping Kiwis in the know and now delivering the “next best” article recommendations with our purpose-built engine, has resulted in a more relevant and engaging experience for our audiences than the previous off-the-shelf product. It was a huge collective effort between the Google News Initiative team, Datalicious and NZME to create the engine which sits at the frontier of technology, by utilising AI, machine learning and natural language processing tools. The results have been exceptional for us, unlocking deep insights on article affinity and increasing recirculation rates for audiences. We are looking forward to working with our partners to build on our success, with future iterations of the recommendation engine.

Andy Wylie - Head of Data & Analytics, NZME - 2020

Datalicious have done a fantastic job at stitching our online and offline data together using Google BigQuery. This has seen HUGE change for our business due to being able to track online leads as well as offline revenue data on tour bookings, which we couldn’t do previously. 

As a result, we're changing our business focus and hiring new candidates that specialise in content and SEO to help attribute the right channels to drive more traffic and revenue for us. 

Lina Jimeno, Business Solutions Consultant and Parth Vasoya, Web Analyst from the Datalicious team have done a great job linking multiple data sources together and helping us solve our challenge by closing the loop on data silos for our business. We couldn't be happier!

Marius Wenning - Digital Marketing Strategist, Chimu Adventures – 2019

Datalicious have been instrumental in the development of our overall website ecosystem and strategy at Cancer Council NSW. Brian Do, Technical Consultant and Parth Vasoya, Web Analyst from Datalicious have displayed true resilience in the deployment of our solutions across very complex journeys and have become an extended part of the team. Their Google expertise have enabled us to take our data capabilities to a new level and we look forward to continuing the great work.

Sarah Calderwood - Digital Marketing Manager, Cancer Council NSW - 2019

Google Analytics provides some pre-configured reports to work with, but the ability to customise and build our own reports from scratch is what allows us to gain truly valuable insights from the tool. Thankfully, Datalicious experts have taken the time to create a customised dashboard and make them available for WittyFeed. This is a huge time saver as we have got access to the reports used on a day to day basis just a click away.

Aditi Kothari - Business Development Executive, WittyFeed - 2017

The Datalicious guys are great to work alongside and to have on your team. Their ‘no stone unturned’ approach to finding solutions to challenges, their knowledge and passion for web analytics and best of breed web optimisation was second to none. Big thanks for all your help on our account and for pushing us and our agency partners to keep projects moving. 

Craig Amanti - Digital Performance Manager, Vodafone New Zealand - 2015

Awesome result! Attributed figures before and after media optimisation show a double-digit percentage increase in sales with a reduction in cost per sale at the same time.

Michael Waymouth - Media Strategy & Planning Manager, IAG - 2015

I would love to say that we increased the HI test volume from 30% to 80% because we followed your same rationale; the truth is we increased because we could see next to no volume after we ceased the SEM/PPC test. Good to know that our decision can be backed up with numbers - thanks!” 

Luke Durante - Digital Marketing Manager, Bupa Australia – 2014

Thanks to the Datalicious team for the endurance you’ve all shown to date which has delivered a fantastic outcome. Getting the code implemented with quality and delivered on time provided us with advice around the new implementation and testing. Great teamwork all around. Well done!

Seth Wibisono - Channel Manager, Bupa - 2013

Datalicious’ tag management and Digital Attribution among other vendors’ capabilities helped to enable real-time media buys in digital media channels based on Telstra’s next best offer models and real-time site data, a world first in terms of the depth of complexity and extent of real-time data integration. Datalicious went out of their way to ensure this trial could go live successfully and delivered an outstanding result.

Scott Thomson - Senior Marketing Manager, Telstra - 2013

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