Free enterprise tag management system for intelligent customer experiences

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SuperTag by Datalicious is a free tag management system with enterprise features & capabilities that help marketers create, test and deploy marketing technologies across their website and mobile applications.

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Advanced tag management for agile marketing

SuperTag offers total marketing independence to positively impact the bottom line through agile marketing measurement and advanced tracking capabilities. SuperTag reduces development costs, time and work resources required to quickly implement tracking for integrated marketing campaigns.


A user-friendly platform built for easy tag management

Quickly create, test and deploy marketing technology or custom JavaScript tags across websites and mobile applications through a simple, user-friendly platform. Choose from SuperTag’s large library of third-party marketing and advertising technology tags or create your own custom tags. SuperTag’s vendor neutrality allows the platform to integrate with any third party technology.


Accurate and secure customer data handling

SuperTag ensures data collected is accurate, reduces data errors and makes data reliable for analysis through a standard data layer. SuperTag’s trusted architecture and data capabilities allows marketers to control privacy settings and customer information in a secure product environment.


Enterprise features

Advanced live testing

Comprehensively test project updates with in-browser live testing. Check tags, events, rules and data objects are firing correctly without impacting the performance of the rest of your website before deploying live. Run in-depth testing through SuperTag’s advanced simulation feature.

Native mobile application development

Speed up your mobile application development workflow with SuperTag’s iOS and Android SDK integrations. Once installed, deploy analytics and application updates directly through SuperTag and avoid the app approval process.

Superior tag delivery network

SuperTag’s self-adjustable framework means code is not loaded until it is needed, giving SuperTag the lowest file load and file latency time of any tag management system, improving website performance and on-page user experience.

Quality controlled deployment process

Add users at a company and project level with multiple access rights options available for each user. Review deployment histories, user contribution and compare deployment codes for progressive quality control.

Create unique onboarding experiences

SuperTag helps businesses onboard new customers and deliver better customer experiences via an easy-to-use user-interface wizard tag that helps guide new users around your website or mobile application.


Tag Management for smart organisations

SuperTag for Marketers

Set remarketing and conversion tags, track cross-channel campaign traffic and user segmentation through an intuitive, intelligent user interface.

SuperTag for Analysts

Go beyond the pre-installed tag templates in the SuperTag vendor library with custom code functionality for advanced event tagging and user behaviour data collection.

SuperTag for Developers

Futureproof data collection with SuperTag’s standard data layer and align data formats across platforms. Configure data access through SuperTags’s publicly available API.


Brands using SuperTag

unicef logo imb banking logo newscorp logo
expedia logo aussie logo amaysim logo
p&o logo bupa logo jetstar logo
reckitt benckiser logo greenpeace logo gay news network logo


SuperTag Pricing Breakdown

  • Basic
  • Free
  • Up to 5 million page view per month*
  • 5 tag platforms included
  • Online FAQ support
  • 99.99% uptime guaranteed
  • User management
  • Email notifications
  • No technical support
  • No mobile tagging
  • No page loading speed guarantee
  • No SuperTag API access
  • No access to premium tags**
  • No quarterly tag audit
  • No dedicated account manager
  • Full Service
  • Contact Datalicious to discuss our
    full-service plans
  • Up to 300 million page view per month*
  • As many tag platforms as needed
  • Support desk, email and phone support
  • + Setup and onboarding implementation
  • + Enterprise level SLA
  • + Tag scans
  • + Basic training
  • + New platform integration request
  • + IP access lockdown
  • + Malicious code scan
  • + Configurable hosting options**
  • Quarterly tag audit by team
  • Dedicated account manager


Learn more about full service tag management

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