Marketing Data Specialists
Datalicious is a global data analytics agency that helps marketers improve customer journeys through the implementation of smart data driven marketing strategies. Our team of marketing data specialists offer a wide range of skills suitable for any challenge and cover everything from web analytics to data engineering, data science and software development.
For Any Data Maturity Stage
Datalicious offers products and services for businesses at any data maturity stage, whether you are just starting out and need help with your overall data strategy or are more advanced in your data analytics journey and are looking for specialists in marketing attribution and predictive modeling.
Data Strategy + Workshops
Every business wants to realise the full potential of its data assets but where do you start? Datalicious can help assess your current situation and develop a roadmap.
- Data maturity assessments
- Data strategy development
- Data workshops
Web + Mobile Analytics
Websites and mobile apps are crucial to successful customer journeys and no matter what platform you are using, we can turn your data into into actionable insights.
- Tag audits + best practice reviews
- Web + mobile app analytics projects
- Google, Adobe, WebTrends, etc
Testing + Experience Optimization
Boost brand engagement and sales by personalising, testing and optimizing all touchpoints along your customers path to purchase no matter what platform.
- AB/MV testing + optimization
- Cross-channel personalization
- Google, Adobe, Optimizely, VWO, etc
Predictive Models + Segmentation
Develop and automate advanced predictive models across multiple data sources to start taking proactive action in optimizing your customer journey.
- Predicting churn + next best action
- RFM etc segmentation + targeting
- Experience design + automation
Dashboards + Reporting
Share the insights that matter with your whole business. Our specialists can set-up custom reports on your preferred tech stack across multiple data sources.
- ETL + data warehousing
- Report design + automation
- R, D3, Plotly, Tableau, etc