Media Mix Modelling

How well does your past marketing performance inform your budgeting and long-term planning? Datalicious Media Mix Modelling (MMM) allows you to make strategic decisions with confidence by delivering high-level insights that will drive engagement and sales.

Strategic planning

Our marketing mix service measures summary-level data at channel level over time. We work with you to make sense of the role that marketing channels, brand value and external factors like weather and holidays have in the consumer buying decision, including how to:

Assess the total effect of every marketing channel and how each external factor influences business performance.

Assess the total effect of every marketing channel and how each external factor influences business performance.

Bypass data silos to better understand the contribution of your marketing activity across both online and offline platforms.

Bypass data silos to better understand the contribution of your marketing activity across both online and offline platforms.

Anticipate the outcome of shifts in media spend.

Anticipate the outcome of shifts in media spend.

Allocate your marketing budget between channels to optimise ROI.

Allocate your marketing budget between channels to optimise ROI.

Smarter, better-informed decisions

Smarter, better-informed decisions

Smarter, better-informed decisions

Our customised Media Mix Modelling approach gives you the value you expect from your data. We recognise there are unique factors and consumer responses to each activity within a business that cannot adequately be met using a one-size-fits-all application. 

We pair sophisticated analytics technology with a consultative approach that seeks to measure how the specific marketing stimuli of your business have a contributing influence on sales. Use these rich data insights to predict future investments more accurately and maximise the effectiveness of your marketing spend. 

Independent expert advice

Independent expert advice

Independent expert advice

As an independent service provider, bringing you the greatest business benefits is the focus of our expertise. With no vested interests in buying media, our reporting and recommendations are entirely impartial.

Yes, it’s all about you, and how we can help you achieve your data-driven marketing goals. 

Get in touch
with us

Enter your details in this form to request a call back from one of our specialists.