Media Attribution

How well do you manage your marketing performance to determine the best way to allocate spend and optimise budgets within and across channels?

Datalicious Media Attribution can help replace guesswork with certainty by identifying the channels, tactics and media interactions that have the most significant impact on engagement and sales.

Clear cut clarity

Our Multi-touch Attribution service measures granular user-level data in near-real time. We work with you to make sense of the role that multi-screen interactions have in the consumer buying decision, including how to:

Find out which campaign, placement or channel impacts sales, and which doesn’t.

Find out which campaign, placement or channel impacts sales, and which doesn’t.

Find out which campaign, placement or channel impacts sales, and which doesn’t.

Eliminate data silos to gain a deeper cross-platform understanding.

Eliminate data silos to gain a deeper cross-platform understanding.

Eliminate data silos to gain a deeper cross-platform understanding.

Make tactical decisions about how to engage and keep your audience coming back for more.

Make tactical decisions about how to engage and keep your audience coming back for more.

Make tactical decisions about how to engage and keep your audience coming back for more.

Discover what combination of marketing performance leads to action, conversion, sale.

Discover what combination of marketing performance leads to action, conversion, sale.

Discover what combination of marketing performance leads to action, conversion, sale.

Effective data insights

Effective data insights

Effective data insights

Multi-touch Attribution delivers user-level insights to build a detailed picture of the full purchase path and all touch points leading up to a sale. Rather than restricting results to inaccurate first click or last click measurements, Datalicious gives credit to the full range of touchpoints which contribute to a conversion. 

We use a variety of techniques to assess your customer’s journey to conversion and distribute credit along the path. 
 

Custom analytics

Custom analytics

Custom analytics

Our pioneering approach to measuring marketing performance keeps you in step with the constantly changing digital landscape. We recognise that each company has vastly different data sets, targets and goals that cannot be adequately met using out-of-the-box analytics solutions. 

Our Media Attribution models are a combination of time series, machine learning and probabilistic methods. For dynamic, tactical channel contribution we deploy Hidden Markov Models (HMM) to reflect the interdependency of channels in your marketing efforts. 

You will benefit from full-service customer analytics with the convenience of standardised data collection, reporting and actioning available in one central platform, OptimaHub. With a user-friendly interface and intuitive dashboards, OptimaHub makes it easy for you access insights to drive optimisation and marketing success.

Independent expert advice

Independent expert advice

Independent expert advice

Our independent consultative approach brings you the greatest business benefits, as you are the focus of our expertise. With no vested interests in buying media, our reporting and recommendations are entirely impartial. 

Datalicious is one of the leading global Media Attribution providers, with clients across ANZ, APAC and Europe. We have been serving the needs of marketers since 2007, using advanced analytics and a strategic approach to drive the continual improvement of data-driven marketing performance.

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