Google Marketing Platform & Google Analytics

Google Marketing Platform

Are you getting the most value from your Google Marketing Platform? As the largest Google Analytics 360 (GA360) partner in the APAC region, we have a wealth of knowledge to share, having worked with leading global brands on a number of Google projects.

We are also Google Cloud Platform Service providers, and one of the first in APAC to show how marketing problems can be solved combining the capabilities of both platforms.

Whether you’re looking for certified Google Analytics expertise to help with implementation, measurement or optimisation to grow your business – you’re in the right place. Here’s a snapshot of how Datalicious can super-charge your ability to take advantage of everything these platforms have to offer.

Google Analytics 360

Google Analytics 360 allows marketers to collect large volumes of data and accurately answer challenging questions about user behaviour and the customer journey.

Experience best practice implementation. Our setup of Google Analytics 360 ensures you get the most value from its custom fields.

Integrate with powerful big data analysis engine, Google BigQuery. Enables fast data processing and merger with large external databases.

Learn how to visualise and interpret audience performance. Gain a better understanding of your traffic, traffic sources and experience within your sites.

Create reports that match your business objectives and provide insights into financial and non-financial activity.

Realise the benefits of Google’s Data Studio platform. Share analytics reports with different departments and teams.

Google Tag Manager 360

Gives marketers a simplified way to gather site code and powerful APIs to increase data accuracy, streamline workflows and speed up decision-making.

Create a data-layer reflecting your business and operational objectives.
Discover how to map your goals to tag manager and classify events by importance.
Set up tag audits and best practice reviews.

Google Optimize 360

Makes it possible for marketers to quickly A/B test experiences and pinpoint which site or ad variation works best for different audience segments.

Identify and prioritise potential A/B tests.
Experiment with A/B + multivariate tests or redirects to gain a better understanding of site performance.

Google Data Studio

A data analysis and visualisation tool for integrating and sharing near-time data. Enables marketers to transform raw data into interactive reports and dashboards easily.

Generate reports easily by connecting to Google’s Data Studio platform.
Combine data from non-Google sources using a single online statement, enabling efficient sharing, comparing, filtering and data organisation.
Create reports based on your business objectives, so you can track and measure how you reach your business goals.
Integrate Google and third-party data sources for a clear picture of your marketing efforts and performance.