Datalicious OptimaHub Platform

The most accurate, flexible and future proof technology platform combined with the most comprehensive service package on the market for customer journey analytics and marketing attribution.


Independent + Future Proof

Independent marketing performance insights without hidden costs, political agendas or vendor reliance.

Most Accurate + Flexible

Hidden Markov Models that learn and evolve with your business and utilise the latest in big data innovation.

Full-Service Ensures Success

Cutting-edge technology platform combined with dedicated specialist support every step of the way.


Trust Datalicious with your data and our team of data engineers and data scientists will support you every step of the way to ensure the OptimaHub platform delivers actionable insights that will change your bottom line and give your team a genuine competitive advantage.