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OPTIMAHUB

Customer Journey Analytics
+ Marketing Attribution


Acquire Customers Efficiently

Understand and optimize the return on marketing investment (ROI, ROMI, ROAS) your various activities generate.

Acquire Profitable Customers

Ensure that your business not only acquires new customers but people that can actually afford the purchase.

Improve Entire Customer Journey

Emphasize the customer journey touchpoints that work and identify and eliminate the ones that do not.


Measure + Value Every Moment

Track and analyze the impact of every single touchpoint down to the individual user and event level and determine their impact on the overall customer journey.


Across Digital + Physical Channels

Get the full picture and include as many channels as possible by tracking paid, earned and owned touchpoints across both digital and physical channels.


Model Positive + Negative Impact

Establish the positive (or negative) impact each individual touchpoint has on the journey and understand whether it moves the user forwards (or backwards).

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Enabling Key Decisions

 
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CFO: FORECAST + IMPROVE FINANCIAL PERFORMANCE

  • How much revenue can we expect for our level of investment?
  • What activities have a negative ROI and are wasting money?
  • Can the new customers we acquire actually afford to pay us?

CMO: PLAN MARKETING STRATEGY + CHANNEL MIX

  • How much budget do we need to be able to hit our target?
  • What channel mix will yield the highest ROI/ROAS/ROMI?
  • How does digital advertising impact physical retail sales?

CMO: IMPROVE ENGAGEMENT WITH TARGET AUDIENCE

  • How much budget should we assign to each specific activity?
  • What channel synergies can we exploit to maximize reach?
  • Who to target with what offer in what channel at what time?

CMO: OPTIMIZE CUSTOMER JOURNEY TO CONVERSION

  • Are we communicating the right message in the right channel?
  • What touchpoints or messages are actually barriers to conversion?
  • What parts of the customer journey can be automated?

CEO: ACCELERATE OVERALL BUSINESS GROWTH

  • How much more revenue could we generate if we invest more?
 

Datalicious OptimaHub Platform

The most accurate, flexible and future proof technology platform combined with the most comprehensive service package on the market for customer journey analytics and marketing attribution.

 

Independent + Future Proof

Independent marketing performance insights without hidden costs, political agendas or vendor reliance.

Most Accurate + Flexible

Hidden Markov Models that learn and evolve with your business and utilise the latest in big data innovation.

Full-Service Ensures Success

Cutting-edge technology platform combined with dedicated specialist support every step of the way.


 

Trust Datalicious with your data and our team of data engineers and data scientists will support you every step of the way to ensure the OptimaHub platform delivers actionable insights that will change your bottom line and give your team a genuine competitive advantage.

 
Awesome result! Attributed figures before and after media optimisation show a double digit percentage increase in sales.
— IAG
Datalicious helped us move to a more accurate attribution [...] significantly changed our media planning. Highly recommended!
— Telstra
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