OptimaHub Case Studies - In this section, you'll find the comprehensive case studies and references related to marketing attribution and measurement. View the full case studies to find out how to improve advertising ROI and optimise media spends

 

                                         News Corp Case Study

                                         News Corp Case Study

News Corp - Effective market measurement drives media efficiencies with OptimaHub

We partnered with News Corp to create a marketing attribution model combined with a marketing mix model. Find out how the insights generated were used to improve overall ROMI using the same level of investment, and reduce budgeted cost per acquisition by 8- 26% across key mastheads.


Telstra - Optimizing Digital Spend using Custom Media Attribution

We developed a custom attribution model designed to
provide accurate credit to each touch point in the path to conversion and provide Telstra with the ability to accurately optimize digital spend. The OptimaHub attribution platform led to a 25% growth in Digital Marketing investment and a 65% growth in sales orders for Telstra. 

                                                  Telstra Case Study

                                                  Telstra Case Study


                                                 Bupa Case Study

                                                 Bupa Case Study

Bupa - Real time Custom Attribution Insights with OptimaHub

Bupa data was integrated into the OptimaHub Marketing Attribution platform, where near real-time dashboards provide Bupa digital marketing team with contextual and relevant insights into their digital marketing performance.

As a result of OptimaHub recommendations, Bupa were able to achieve an incremental gain of 61% in ROMI using the same level of spend.