Enabling Key Decisions

 
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CFO: FORECAST + IMPROVE FINANCIAL PERFORMANCE

  • How much revenue can we expect for our level of investment?
  • What activities have a negative ROI and are wasting money?
  • Can the new customers we acquire actually afford to pay us?

CMO: PLAN MARKETING STRATEGY + CHANNEL MIX

  • How much budget do we need to be able to hit our target?
  • What channel mix will yield the highest ROI/ROAS/ROMI?
  • How does digital advertising impact physical retail sales?

CMO: IMPROVE ENGAGEMENT WITH TARGET AUDIENCE

  • How much budget should we assign to each specific activity?
  • What channel synergies can we exploit to maximize reach?
  • Who to target with what offer in what channel at what time?

CMO: OPTIMIZE CUSTOMER JOURNEY TO CONVERSION

  • Are we communicating the right message in the right channel?
  • What touchpoints or messages are actually barriers to conversion?
  • What parts of the customer journey can be automated?

CEO: ACCELERATE OVERALL BUSINESS GROWTH

  • How much more revenue could we generate if we invest more?