Customer Segmentation

Marketing mix and customer segmentation
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Reduce Campaign Waste

A lot of the money spent on marketing campaigns gets wasted due to poor demographic segmentation.

Our Insights team plan, research and implement a segmentation strategy that will more accurately identify your consumers, allowing you to allocate your resources more appropriately across your consumer demographics and marketing mix.

customer segmentation
find the most profitable segment

Find the Most Profitable Segment

We analyse existing customers to find the most profitable segments based on historic transactions and then try to attract more of the same by matching internal segments to standardised external geo-demographic segments available from media owners.

This information can then be used for rich optimisation of media planning and media buying processes.

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