Media Mix Modelling

Achieve planning objectives with media mix modelling
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Predicting Future Sales

Media mix modelling allows us to predict future sales using a media model based on historical media investment data. This dataset is designed to be used as a strategic marketing planning tool to help marketers get the maximum return on their investment.

media mix modelling

Agent-based Media Model

We partner with ThinkVine to produce an agent-based media mix model. Advertisers are able to predict and test the impact of different budget mix configurations before being implemented, improving overall media effectiveness.


The software enables fast, objective comparisons of marketing plan alternatives. Teams can find the best investment levels to meet various strategic and tactical objectives by predicting potential sales for various media budget scenarios.

datalicious media mix modelling

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What is your approximate annual digital marketing spend?
When do you expect to make an investment decision?