Helping marketers
make sense of their data

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Datalicious finds the data points that truly matter

<p>Track and analyse customer interactions across all channels</p>

Track and analyse customer interactions across all channels

<p>Drive the most impact from your marketing dollar</p>

Drive the most impact from your marketing dollar

<p>Create targeted and personalised customer experiences  </p>

Create targeted and personalised customer experiences  

About Datalicious

Datalicious Wins Best Customer Use Case by Google Marketing Platform in Australia & New Zealand.

Read how you can uncover valuable insights that spark more relevant and customised campaigns by breaking down silos in your data.

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Case Studies


How To Boost Customer Engagement With A Content Recommendation Solution

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Telco Case Study

Delivering real-time personalisation for a Malaysian Telco using Google Cloud

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Cancer Council NSW
Cancer Council NSW

User Behaviour Reveals Valuable Insights

view case study
Chimu Adventures
Chimu Adventures

ROI of 766% in six months driven by SEO

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Our Clients

Organisations around the world use Datalicious to connect the dots.

Cancer Council NSW
Chimu Adventures
Open Colleges
Scentre Group

The NZ Herald is focused on keeping Kiwis in the know and now delivering the “next best” article recommendations with our purpose-built engine, has resulted in a more relevant and engaging experience for our audiences than the previous off-the-shelf product. It was a huge collective effort between the Google News Initiative team, Datalicious and NZME to create the engine which sits at the frontier of technology, by utilising AI, machine learning and natural language processing tools. The results have been exceptional for us, unlocking deep insights on article affinity and increasing recirculation rates for audiences. We are looking forward to working with our partners to build on our success, with future iterations of the recommendation engine.

Andy Wylie - Head of Data & Analytics, NZME - 2020

Datalicious have done a fantastic job at stitching our online and offline data together using Google BigQuery. This has seen HUGE change for our business due to being able to track online leads as well as offline revenue data on tour bookings, which we couldn’t do previously. 

As a result, we're changing our business focus and hiring new candidates that specialise in content and SEO to help attribute the right channels to drive more traffic and revenue for us. 

Lina Jimeno, Business Solutions Consultant and Parth Vasoya, Web Analyst from the Datalicious team have done a great job linking multiple data sources together and helping us solve our challenge by closing the loop on data silos for our business. We couldn't be happier!

Marius Wenning - Digital Marketing Strategist, Chimu Adventures – 2019

Datalicious have been instrumental in the development of our overall website ecosystem and strategy at Cancer Council NSW. Brian Do, Technical Consultant and Parth Vasoya, Web Analyst from Datalicious have displayed true resilience in the deployment of our solutions across very complex journeys and have become an extended part of the team. Their Google expertise have enabled us to take our data capabilities to a new level and we look forward to continuing the great work.

Sarah Calderwood - Digital Marketing Manager, Cancer Council NSW - 2019

Google Analytics provides some pre-configured reports to work with, but the ability to customise and build our own reports from scratch is what allows us to gain truly valuable insights from the tool. Thankfully, Datalicious experts have taken the time to create a customised dashboard and make them available for WittyFeed. This is a huge time saver as we have got access to the reports used on a day to day basis just a click away.

Aditi Kothari - Business Development Executive, WittyFeed - 2017

The Datalicious guys are great to work alongside and to have on your team. Their ‘no stone unturned’ approach to finding solutions to challenges, their knowledge and passion for web analytics and best of breed web optimisation was second to none. Big thanks for all your help on our account and for pushing us and our agency partners to keep projects moving. 

Craig Amanti - Digital Performance Manager, Vodafone New Zealand - 2015

Awesome result! Attributed figures before and after media optimisation show a double-digit percentage increase in sales with a reduction in cost per sale at the same time.

Michael Waymouth - Media Strategy & Planning Manager, IAG - 2015

I would love to say that we increased the HI test volume from 30% to 80% because we followed your same rationale; the truth is we increased because we could see next to no volume after we ceased the SEM/PPC test. Good to know that our decision can be backed up with numbers - thanks!” 

Luke Durante - Digital Marketing Manager, Bupa Australia – 2014

Thanks to the Datalicious team for the endurance you’ve all shown to date which has delivered a fantastic outcome. Getting the code implemented with quality and delivered on time provided us with advice around the new implementation and testing. Great teamwork all around. Well done!

Seth Wibisono - Channel Manager, Bupa - 2013

Datalicious’ tag management and Digital Attribution among other vendors’ capabilities helped to enable real-time media buys in digital media channels based on Telstra’s next best offer models and real-time site data, a world first in terms of the depth of complexity and extent of real-time data integration. Datalicious went out of their way to ensure this trial could go live successfully and delivered an outstanding result.

Scott Thomson - Senior Marketing Manager, Telstra - 2013

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