DataExchange

Action customer insights across the platforms
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Build the customer experience

DataExchange is a highly scalable visitor data management platform and makes it possible for the exchange of data between domains.

When using a tag management platform such as SuperTag, an exchange protocol is required so separate domains are able to exchange data.

customer personalisation
dataexchange cross platform

Action the OptimaHub

DataExchange can lookup, exchange and persist visitor data between domains that usually cannot exchange cookie data.

Push customer insights from the OptimaHub into campaign tools in real-time to drive conversion and engagement rights.

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