Objective
Integrate customer data from a variety of sources quickly and seamlessly into a campaign management platform (CMP) to drive more value to customers.
Integrate customer data from a variety of sources quickly and seamlessly into a campaign management platform (CMP) to drive more value to customers.
We created a fully customised solution using Google Cloud and the Telco’s existing CMP to integrate all data into a singular, real-time view.
Our bespoke solution achieved a 50% faster data upload at half the price compared to other leading market solutions.
Date: October 2020
The customer data collected by this leading Telco came from a variety of siloed sources. Although their marketing teams were using a campaign management platform (CMP) to produce, develop and distribute their digital campaigns, each team leveraged a different data set to the other.
To improve their marketing and business outcomes, the Telco knew they needed to create a singular, more manageable view of their customer in a way that was agile and responsive to their needs.
So, they began the search for a cost-effective solution to bring together customer data from their website, app and business intelligence platform in real-time.
Bring customer data together across all platforms and channels
Fast data migration
Competitive pricing
The Telco assumed they needed to invest in a new platform to achieve their objectives and had been looking into data collection platforms on the market. Datalicious demonstrated that the Telco could avoid this cost altogether by leveraging their existing marketing technology stack and the Google Cloud Platform solution.
Custom-built to the Telco’s requirements, our Google Cloud solution provides an end-to-end capability that includes data collection, data processing and can load multiple data sources via a secure API into their current CMP. At high speed, data like online behaviour and transactional information is migrated in real-time to the CMP no matter whether it originates from the Telco’s website, app or business intelligence platform database.
If the Telco hadn’t used their existing technology infrastructure and instead invested in a new data collections platform, they would still have to find a different system for processing and analysing the data. This is where our solution using the Google marketing stack has an additional advantage, allowing data to be imported and joined in with other data, then analysed for greater business intelligence.
Datalicious created a high-speed solution at a much lower cost.
The Telco is now able to migrate their customer data 50% faster and for half the price compared to other leading market solutions.
With this fully secured real-time transfer of data into their CMP, the Telco’s marketing teams are ideally positioned to drive higher engagement throughout a customer’s lifecycle by:
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