OptimaHub Case Studies - In this section, you'll find the comprehensive case studies and references related to marketing attribution and measurement. View the full case studies to find out how to improve advertising ROI and optimise media spends
News Corp - Effective market measurement drives media efficiencies with OptimaHub
We partnered with News Corp to create a marketing attribution model combined with a marketing mix model. Find out how the insights generated were used to improve overall ROMI using the same level of investment, and reduce budgeted cost per acquisition by 8- 26% across key mastheads.
Telstra - Optimizing Digital Spend using Custom Media Attribution
We developed a custom attribution model designed to
provide accurate credit to each touch point in the path to conversion and provide Telstra with the ability to accurately optimize digital spend. The OptimaHub attribution platform led to a 25% growth in Digital Marketing investment and a 65% growth in sales orders for Telstra.
Bupa - Real time Custom Attribution Insights with OptimaHub
Bupa data was integrated into the OptimaHub Marketing Attribution platform, where near real-time dashboards provide Bupa digital marketing team with contextual and relevant insights into their digital marketing performance.
As a result of OptimaHub recommendations, Bupa were able to achieve an incremental gain of 61% in ROMI using the same level of spend.
Google 360 Case Studies - Find out how to make the best use of your Google Analytics 360 through these comprehensive use cases.
Vodafone NZ - Calculate the impact of online marketing spends
Know how to combine the online digital activities of your users with the offline conversions. This study also details the case of measuring the true impact of online marketing activities. We used Data Driven Attribution model in place of last-click that resulted in the significant lift in measured conversion volume.