Data Visualisation of Phone Call Data

Data Visualisation of Phone Call Data

The German newspaper Die Zeit and the EFF recently wrote about the German politician Malte Spitz from the Greens who procured and then published all the data that a local telco had been collecting on him by default over months.

Determine Product Lifecycle Using Searches

Determine Product Lifecycle Using Searches

All marketers would have seen the below graph before and understand how the theory behind it impacts their marketing campaigns but most might wonder in which phase certain products actually are. Some might know for their own products based on sales numbers but these might not be that easy to come by in large organisations and when it comes to competitor products the guesswork really starts.