Fraudulent and irrelevant ads are on the rise, hurting the legitimate revenue of publishers and distorting the user experience. Advertisers and publishers are taking steps towards industry-wide measurement of ad viewability and the elimination of ad fraud.
In this ADMA video, Yorgos Moschovis, Datalicious' Head of Technology, discusses the difficulties in measuring ad fraud and why inflated traffic from ad fraud has a negative impact on ROI.
Yorgos also talks about the partnership between Datalicious and Dr. Fou, renowned Ad Fraud researcher, and how this association will help clients to attribute their conversions to the legitimate ads by discounting bots and illegitimate ads.
The video also covers recommended metrics for ad viewability and gives tips to advertisers on how to measure viewability effectively across desktop and mobile to ensure your results are as accurate as possible.
Watch the full video below: