News Corp Case Study: Effective market measurement drives media efficiencies with OptimaHub

Find out how Datalicious partnered with News Corp and delivered over $1.7M in media cost efficiencies


In our newest case study, Datalicious partnered with News Corp Australia to help them overcome challenges with a disjointed marketing measurement model as well as a limited understanding of the most effective online customer journey for online subscriptions.

We created a marketing attribution model combined with a marketing mix model, and this unique approach enabled News to gather detailed granular attribution data as well as top-level channel spend. The results helped News effectively optimize their media spend and drove over $1.7M in media cost efficiencies. 


Screen Shot 2017-10-11 at 4.07.11 pm.png
Screen Shot 2017-10-11 at 4.12.40 pm.png