Sydney, 04 January 2017 – Datalicious, the global data analytics agency providing client-focused full-service marketing solutions and products, has been named by Google as a certified partner for the company’s optimisation tool, Optimize 360.
Optimize 360 was announced earlier in 2016 by Google as part of the Google Analytics 360 Suite, the company’s suite of marketing and data analytics products that helps marketers make sense of the modern customer journey.
Optimize 360 allows marketers to discover the most effective customer experiences through A/B and multivariate testing, as well as utilise existing segments in Google Analytics to personalise the user experience.
Jakub Otrzasek, Lead Web Analyst at Datalicious, said the platform continues the ease of use associated with Google’s analytics suite. “Optimize 360 is simple in its design but the value of the insights it can generate has the potential to optimise marketing messaging and investment. So far we’ve seen great improvements in marketing performance by implementing the most basic testing features within Optimize 360.”
He continued, “Once this starts to scale with more of our enterprise clients, we’re going to see the real value the platform has to offer.”
Datalicious CEO Christian Bartens added that Optimize 360 is a logical evolution for marketers using the Google Analytics and DoubleClick technology stack. “While multivariate and A/B testing solutions aren’t anything new, we’ve found the segmentation and targeting information that Google can add to Optimize 360 through its Google Analytics integration is a powerful weapon to add to any marketer’s arsenal. With our full-service support expanding on the product’s capabilities, investing in Optimize 360 should be high on the priority list for any marketing department using the Google stack.”
Datalicious is a full-service analytics agency and technology firm, providing the tools and insights to help companies achieve more effective marketing outcomes. From its origins as a specialist consultancy based in Sydney, Australia, the company attracted investment from the Veda Group, an Equifax company and has grown to become an innovative software development company that now help many blue-chip clients across Europe and South East Asia to think outside the box and achieve data-driven marketing best practice. Datalicious products include the SuperTag tag manager, DataExchange user ID management tool and OptimaHub cross-channel marketing analytics platform. Datalicious is also one of the biggest Google Analytics 360 resellers in Southeast Asia.
About Optimize 360
Optimize 360 enables customers to optimise their owned and operated web and mobile-web properties through A/B, multivariate and redirect tests as well as basic personalisation capabilities. Customers are able to leverage their existing investment in Google Analytics and the data they have accumulated to target experiments and personalise experiences.