Datalicious Now Google Optimize 360 Partner

Datalicious Now Google Optimize 360 Partner

Datalicious, the global data analytics agency providing client-focused full-service marketing solutions and products, has been named by Google as a certified partner for the company’s optimisation tool, Optimize 360.

New Datalicious Hub of Excellence in Bangalore

New Datalicious Hub of Excellence in Bangalore

The main focus of the new office is to replicate Datalicious’ diverse range of data analytics skills already available in Australia by boosting the company’s number of overall web analyst and data engineers for data collection and processing as well as data scientists for data analysis, data visualisation and statistical modelling.

Media Mix still has Room for Improvement

Media Mix still has Room for Improvement

Our recent survey conducted with Econsultancy on effective marketing mix allocation has revealed marketers are spending their budgets on channels with low consumption by their audience.

Building the OptimaHub Platform on AWS

Building the OptimaHub Platform on AWS

Amazon Web Services (AWS) conducted an interview with Datalicious CEO, Christian Bartens, and Head of Data Engineering, Kanishka Mohaia, to learn more about how we use AWS to power the OptimaHub advanced marketing and customer analytics platform.

Different Attribution Models Explained

Different Attribution Models Explained

As the diversity of channels, devices and touchpoints has increased over the last few years, the challenge of attribution has become more complex. Along with this diversity has come the era of big data, allowing a level of customer journey analytics not previously seen. The application of big data into attribution models has developed the range of methods used by companies.

The State of Marketing Attribution in Asia Pacific

The State of Marketing Attribution in Asia Pacific

Most marketers recognise the benefits of doing media attribution beyond the last-click, right? Surprisingly, no, or at least, they do but are incapable of action. That’s one of the key insights to come from this report, which finds that over 60% of marketers in APAC do not carry out any form of attribution, despite a clear majority recognising its importance.

Internet Trends Report 2015 Edition

Internet Trends Report 2015 Edition

Mary Meeker delivered an updated Internet Trends report during the recent Code Conference. The report is a compilation of technology statistics on everything from mobile penetration, consumer drone shipments, job markets to online demographic behaviours, backed up by great research and data visualisations; in other words, we love it.

Datalicious’ Favourite Data Analytics Courses

Datalicious’ Favourite Data Analytics Courses

If you have the intention of working in a data and analytics role or maybe would like to join the Datalicious team at some stage, then the below data analytics courses might come in handy. Give yourself the best chance of being hired by completing one or more of the following free training courses that the Datalicious team members go through as well. There are courses ranging from web analytics over big data to statistics and predictive modelling.

Review of the Best Infographics Platforms

Review of the Best Infographics Platforms

Infographics have become a good way of disseminating public data in a visually compelling medium. We also think they can be a good way to get business data in the hands of non-analysts, in a format that makes it easy to understand the story behind the data. There are a lot of tools available via the cloud and a number of them are suitable for blogs or internal reports. We’ve reviewed four ‘free’ tools today.