Recent misconduct relating to media performance measurement reminds us why the industry needs independent attribution providers.
The main focus of the new office is to replicate Datalicious’ diverse range of data analytics skills already available in Australia by boosting the company’s number of overall web analyst and data engineers for data collection and processing as well as data scientists for data analysis, data visualisation and statistical modelling.
As the diversity of channels, devices and touchpoints has increased over the last few years, the challenge of attribution has become more complex. Along with this diversity has come the era of big data, allowing a level of customer journey analytics not previously seen. The application of big data into attribution models has developed the range of methods used by companies.
Most marketers recognise the benefits of doing media attribution beyond the last-click, right? Surprisingly, no, or at least, they do but are incapable of action. That’s one of the key insights to come from this report, which finds that over 60% of marketers in APAC do not carry out any form of attribution, despite a clear majority recognising its importance.
Mary Meeker delivered an updated Internet Trends report during the recent Code Conference. The report is a compilation of technology statistics on everything from mobile penetration, consumer drone shipments, job markets to online demographic behaviours, backed up by great research and data visualisations; in other words, we love it.
If you have the intention of working in a data and analytics role or maybe would like to join the Datalicious team at some stage, then the below data analytics courses might come in handy. Give yourself the best chance of being hired by completing one or more of the following free training courses that the Datalicious team members go through as well. There are courses ranging from web analytics over big data to statistics and predictive modelling.
Infographics have become a good way of disseminating public data in a visually compelling medium. We also think they can be a good way to get business data in the hands of non-analysts, in a format that makes it easy to understand the story behind the data. There are a lot of tools available via the cloud and a number of them are suitable for blogs or internal reports. We’ve reviewed four ‘free’ tools today.