Datalicious believes this is an exciting opportunity for the GA360 clients to discover the value of fusing their online and offline data. There are obvious benefits for Retail and Finance sectors but the scope is not limited by industry. Any business using Salesforce cloud CRM and GA360 can benefit from this integration.
The new iOS11 arrangement will bring about yet more change in the digital advertising space. We can be certain that display ads will face more scrutiny by all parties involved in buying, selling or delivering them.
Introduction to Google Analytics add-on for Google Sheets
While Google Analytics provides enough reports and dashboards for quick reference, it is still somewhat limited in its ability to analyze data from multiple views or incorporate custom metrics in the reporting widgets. Fortunately, with Google’s super-light cloud spreadsheet application, Google Sheets, you can not only produce custom reports but also schedule reports to run automatically.
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Lately, fraudulent and irrelevant ads are on the rise, hurting the legitimate revenue of the publisher and distorting the user experience. Publishers have started realizing the gravity of ad frauds and are taking baby steps towards striking the balance between serving ads and earning digital revenue.
In our newest case study, we partnered with News Corp to create a marketing attribution model combined with a marketing mix model. This unique approach enabled News to gather detailed granular attribution data as well as top-level channel spend results. Find out how News were able to use these insights to improve overall ROMI using the same level of investment, and reduce their budgeted cost per acquisition by 8- 26% across key mastheads.
Important update to Remarketing with Google Analytics: Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow you to reach your customers across devices when using Google Analytics Audiences
The main focus of the new office is to replicate Datalicious’ diverse range of data analytics skills already available in Australia by boosting the company’s number of overall web analyst and data engineers for data collection and processing as well as data scientists for data analysis, data visualisation and statistical modelling.
As the diversity of channels, devices and touchpoints has increased over the last few years, the challenge of attribution has become more complex. Along with this diversity has come the era of big data, allowing a level of customer journey analytics not previously seen. The application of big data into attribution models has developed the range of methods used by companies.