How to build automated reports and dashboards with Google Sheets

Introduction to Google Analytics add-on for Google Sheets

While Google Analytics provides enough reports and dashboards for quick reference, it is still somewhat limited in its ability to analyze data from multiple views or incorporate custom metrics in the reporting widgets. Fortunately, with Google’s super-light cloud spreadsheet application, Google Sheets, you can not only produce custom reports but also schedule reports to run automatically.

How do you measure Ad Fraud & Ad Viewability?

How do you measure Ad Fraud & Ad Viewability?

Lately, fraudulent and irrelevant ads are on the rise, hurting the legitimate revenue of the publisher and distorting the user experience. Publishers have started realizing the gravity of ad frauds and are taking baby steps towards striking the balance between serving ads and earning digital revenue.

News Corp Case Study: Effective market measurement drives media efficiencies with OptimaHub

News Corp Case Study: Effective market measurement drives media efficiencies with OptimaHub

In our newest case study, we partnered with News Corp to create a marketing attribution model combined with a marketing mix model.  This unique approach enabled News to gather detailed granular attribution data as well as top-level channel spend results. Find out how News were able to use these insights to improve overall ROMI using the same level of investment, and reduce their budgeted cost per acquisition by 8- 26% across key mastheads.

Datalicious Enhances Marketing Measurement Through Facebook Partnership

Datalicious Enhances Marketing Measurement  Through Facebook Partnership

Equifax Inc., (NYSE: EFX), a global information solutions provider, and its subsidiary, Datalicious, the global marketing data specialists, today announced a multi-touch attribution measurement partnership with Facebook.

Google Remarketing Lists Now Cross-Device

Important update to Remarketing with Google Analytics: Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow you to reach your customers across devices when using Google Analytics Audiences

Datalicious Now Google Optimize 360 Partner

Datalicious Now Google Optimize 360 Partner

Datalicious, the global data analytics agency providing client-focused full-service marketing solutions and products, has been named by Google as a certified partner for the company’s optimisation tool, Optimize 360.

New Datalicious Hub of Excellence in Bangalore

New Datalicious Hub of Excellence in Bangalore

The main focus of the new office is to replicate Datalicious’ diverse range of data analytics skills already available in Australia by boosting the company’s number of overall web analyst and data engineers for data collection and processing as well as data scientists for data analysis, data visualisation and statistical modelling.

Media Mix still has Room for Improvement

Media Mix still has Room for Improvement

Our recent survey conducted with Econsultancy on effective marketing mix allocation has revealed marketers are spending their budgets on channels with low consumption by their audience.

Building the OptimaHub Platform on AWS

Building the OptimaHub Platform on AWS

Amazon Web Services (AWS) conducted an interview with Datalicious CEO, Christian Bartens, and Head of Data Engineering, Kanishka Mohaia, to learn more about how we use AWS to power the OptimaHub advanced marketing and customer analytics platform.

Different Attribution Models Explained

Different Attribution Models Explained

As the diversity of channels, devices and touchpoints has increased over the last few years, the challenge of attribution has become more complex. Along with this diversity has come the era of big data, allowing a level of customer journey analytics not previously seen. The application of big data into attribution models has developed the range of methods used by companies.

The State of Marketing Attribution in Asia Pacific

The State of Marketing Attribution in Asia Pacific

Most marketers recognise the benefits of doing media attribution beyond the last-click, right? Surprisingly, no, or at least, they do but are incapable of action. That’s one of the key insights to come from this report, which finds that over 60% of marketers in APAC do not carry out any form of attribution, despite a clear majority recognising its importance.

Internet Trends Report 2015 Edition

Internet Trends Report 2015 Edition

Mary Meeker delivered an updated Internet Trends report during the recent Code Conference. The report is a compilation of technology statistics on everything from mobile penetration, consumer drone shipments, job markets to online demographic behaviours, backed up by great research and data visualisations; in other words, we love it.