Marketing Attribution Is Crucial, But It’s Not Easy

Marketing Attribution Is Crucial, But It’s Not Easy

All advertising has a goal, which is to make the consumer aware of a product or service and encourage them to buy. In this spirit, more marketers are focusing on attribution measurement and trying to learn how every dollar they spend on media influences the consumer outcome and how different elements contribute along the consumer path to purchase.

Google BigQuery billing optimisation tips

Google BigQuery billing optimisation tips

Google BigQuery (GBQ) is a scalable cloud base data warehouse tool made by Google. It enables you to integrate and analyze all of your data regardless of its size in matter of seconds.  You can choose from variety of data sources and formats which makes it very convenient to implement and adopt. Once you come up with queries which you would like to transform into business information you may enjoy multiple export and integration options like Google sheets or Data Studio.

What to expect from the Google Analytics and Salesforce integration

Datalicious believes this is an exciting opportunity for the GA360 clients to discover the value of fusing their online and offline data. There are obvious benefits for Retail and Finance sectors but the scope is not limited by industry. Any business using Salesforce cloud CRM and GA360 can benefit from this integration.  

Perhaps the issue with Display Ads is that it is too lonely at the top of the funnel

The new iOS11 arrangement will bring about yet more change in the digital advertising space. We can be certain that display ads will face more scrutiny by all parties involved in buying, selling or delivering them.

How to build automated reports and dashboards with Google Sheets

Introduction to Google Analytics add-on for Google Sheets

While Google Analytics provides enough reports and dashboards for quick reference, it is still somewhat limited in its ability to analyze data from multiple views or incorporate custom metrics in the reporting widgets. Fortunately, with Google’s super-light cloud spreadsheet application, Google Sheets, you can not only produce custom reports but also schedule reports to run automatically.

How do you measure Ad Fraud & Ad Viewability?

How do you measure Ad Fraud & Ad Viewability?

Lately, fraudulent and irrelevant ads are on the rise, hurting the legitimate revenue of the publisher and distorting the user experience. Publishers have started realizing the gravity of ad frauds and are taking baby steps towards striking the balance between serving ads and earning digital revenue.

News Corp Case Study: Effective market measurement drives media efficiencies with OptimaHub

News Corp Case Study: Effective market measurement drives media efficiencies with OptimaHub

In our newest case study, we partnered with News Corp to create a marketing attribution model combined with a marketing mix model.  This unique approach enabled News to gather detailed granular attribution data as well as top-level channel spend results. Find out how News were able to use these insights to improve overall ROMI using the same level of investment, and reduce their budgeted cost per acquisition by 8- 26% across key mastheads.

Datalicious Enhances Marketing Measurement Through Facebook Partnership

Datalicious Enhances Marketing Measurement  Through Facebook Partnership

Equifax Inc., (NYSE: EFX), a global information solutions provider, and its subsidiary, Datalicious, the global marketing data specialists, today announced a multi-touch attribution measurement partnership with Facebook.

Google Remarketing Lists Now Cross-Device

Important update to Remarketing with Google Analytics: Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow you to reach your customers across devices when using Google Analytics Audiences

Datalicious Now Google Optimize 360 Partner

Datalicious Now Google Optimize 360 Partner

Datalicious, the global data analytics agency providing client-focused full-service marketing solutions and products, has been named by Google as a certified partner for the company’s optimisation tool, Optimize 360.

New Datalicious Hub of Excellence in Bangalore

New Datalicious Hub of Excellence in Bangalore

The main focus of the new office is to replicate Datalicious’ diverse range of data analytics skills already available in Australia by boosting the company’s number of overall web analyst and data engineers for data collection and processing as well as data scientists for data analysis, data visualisation and statistical modelling.

Media Mix still has Room for Improvement

Media Mix still has Room for Improvement

Our recent survey conducted with Econsultancy on effective marketing mix allocation has revealed marketers are spending their budgets on channels with low consumption by their audience.

Building the OptimaHub Platform on AWS

Building the OptimaHub Platform on AWS

Amazon Web Services (AWS) conducted an interview with Datalicious CEO, Christian Bartens, and Head of Data Engineering, Kanishka Mohaia, to learn more about how we use AWS to power the OptimaHub advanced marketing and customer analytics platform.