Media Budgets Index: Comparing Media Budget Allocation to Media Consumption

Datalicious and Econsultancy explore the greatest challenges facing marketers and planners—which media channels are consumers spending time on and how to effectively allocate budget to the right channels.
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Datalicious is a global big data analytics agency providing client-focused full-service marketing solutions and products. Founded with the aim of creating a 360 data agency, Datalicious offers a wide range of data, insights and action services designed to help marketing teams implement best practice data strategy and widen the conversion funnel with smart data driven marketing.
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1. OptimaHub MediaAttribution

Understand how each touch point impacts sales to optimise media budgets and deliver experiences based on a deep understanding of how your customers actually behave.

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2. SuperTag

Enterprise grade full-service tag management at flat annual fee with free implementation and migration so your team can focus on boosting the bottom line.

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3. World's largest attribution study

Datalicious answers the key question all advertisers face — how to allocate media budgets across channels to maximise overall return on advertising spend (ROAS) with a limited budget

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We work with global brands

Reckitt Benckiser
News Corp
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