Media Budgets Index: Comparing Media Budget Allocation to Media Consumption
Datalicious and Econsultancy explore the greatest challenges facing marketers and planners—which media channels are consumers spending time on and how to effectively allocate budget to the right channels.
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Datalicious answers the key question all advertisers face — how to allocate media budgets across channels to maximise overall return on advertising spend (ROAS) with a limited budget
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Datalicious are helping us to move from a last click campaign measurement model to a more accurate media attribution approach. [...] potential to significantly change our media planning [...]. Highly recommended.
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