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Standardising Data Collection Through SuperTag with the W3C Data Layer

SuperTag can now send standardised data formats with the inclusion of the W3C data layer. As the market for data collection and warehouse softwares and services expand, it’s become increasingly obvious that data layers require further standardisation in order to more easily connect the data software marketplace. In December 2013, the Customer Experience Digital Data […]

Case Study: Smart Data Driven CRM for FMCG

Data helps us make decisions and boost marketing ROI. We can also use it to drive CRM segmentation strategy.   Our managing director Christan Bartens presented at the ad:tech Australia conference this week. Speaking with Andrew Wong, Reckitt Benckiser‘s Digital Strategy Manager, they presented their case study on creating a smart, data driven customer relationship […]

Digital Marketing Brands And Agencies Fail At Data And Analytics

Digital marketing organisations know data and analytics… Really? Despite increased budget resources to digital marketing strategy, platforms and channels, actual skill levels to execute digital marketing programs do not exist outside of digital teams. That’s the latest from Digital Chameleon‘s 2014 Digital IQ Index released yesterday, which conducted a digital skills assessment of participants in […]

Australian Privacy Principles: What Are They And What Do They Mean?

As of March 12 the Australian Privacy Principles came into effect. Here’s what you need to know.   We often write about data at Datalicious. Truth be told, it’s all we write about. On March 12 2014 the Australian Privacy Principles (APPs) came into effect, replacing the National Privacy Principles which form part of the […]