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What’s New at the Google Analytics Summit in San Francisco

Datalicious Technical Analyst Koen Kamphuis gives us an update from the Google Analytics Summit 2014 in San Francisco.   Google will be rolling out improved features to e-commerce tracking over the next few weeks. They will be introducing an advanced funnel used for e-commerce remarketing based on pre-purchase behaviour. Traditionally Google Analytics focused on e-commerce […]

Understand User Behaviour With Google’s Single View Of Web & App Data

With a single view of web and app data, GA users can better understand user behaviour and session information. Google now allows developers to create a single reporting view that includes both web and app data. This will allow business to better understand user behaviour by simplifying reporting on multiple digital touchpoints (web, mobile devices, […]

Datalicious Weekly Tech News: Apr 11

We like to read at Datalicious. These were the best stories from around the office this week. Heartbleed sparks internet security fears An encryption error called the Heartbleed bug is being labelled as one of the biggest threats the internet has ever seen. The encryption error has allowed access to certain versions of OpenSSL where […]

How To Setup Advanced Content Tracking With Google Analytics

A simple include to your Google Analytics script can improve your content strategy. Google Analytics has become ubiquitous with web analytics. While default content tracking setup is fairly simple, the data and insights it provides can be invaluable (assuming you’ve set defined goals and understand how the metrics work and which ones matter). The standard […]