AIMIA event: Big data is cool but most marketers don’t have it and should aggregate their data first

As promised this morning, please find the slides from today’s AIMIA event on Big Data below. For all of you who couldn’t make it, the presentation gives a quick overview of what big data means and what the challenges are but also highlights some of the simple best practices that should be implemented before we even start worrying about big data.
In fact, most marketers won’t ever have enough data to have to worry about big data problems, but all of us would get a great deal of value from just aggregating all our different customer data sets into a single customer view – which doesn’t have to be expensive either! Check out the slides for a few simple examples of how to use Splunk to start building a single customer view across channels such as your website, call center and CRM.