New LinkedIn DirectAds platform provides amazing ad targeting opportunities for B2B marketers
Most of you probably already know that LinkedIn now offers an advertising platform called Direct Ads similar to Google Ad Words and Facebook Advertising but I just launched a test campaign for Datalicious and was impressed by the targeting options the LinkedIn ads offer for B2B marketing.
LinkedIn not only allows you to target your ads by gender, age and geography but also company size, job function, industry and seniority (see below). From a B2B lead generation perspective these kind of targeting options seem amazing, however I cannot comment on ad effectiveness yet.
From what I can read online so far, people seem to think Linkedin ads are too expensive and not providing enough value for money but I’ll give it a try anyway. If you have any comments or experience with LinkedIn ads please let me know, would love to hear your stories.