Datalicious presenting at Aprimo & Omniture breakfast seminar next week on effective targeting
If you want to know how to increase campaign response rates through effective targeting and you missed my recent ADMA Forum presentation you might be interested in the Aprimo/Adobe/Omniture breakfast seminars next Wednesday and Thursday in Sydney and Melbourne.
Your customers are interacting with you across a variety of channels and are pretty much telling you what they’re interested in but are you actually collecting and acting on that information? Reality is that most companies are still operating their different tracking and communication platforms in relative isolation which leads to an inconsistent and irrelevant experience for prospects and customers.
I mean, who here hasn’t clicked on a banner or search ad at some stage that directed you to a landing page that wasn’t really related to the initial message that got you interested? Same with some of the email updates you’re probably subscribed to, right?
If you want to understand how your data can help you deliver a more relevant online experience and to get some thought starters then register for one of the breakfast seminars next week and I would be surprised if you would walk away without at least one idea to follow up on.
Melbourne breakfast seminar
When: Wednesday, 18th August, 8 am breakfast, 8.30-10 am seminar
Where: Hilton on the Park Melbourne, 192 Wellington Parade
Register here http://bit.ly/d5XIFo
Sydney breakfast seminar
When: Thursday, 19th August, 8 am breakfast, 8.30-10 am seminar
Where: Hilton Sydney, 488 George Street
Register here http://bit.ly/d6vJB5