Ad:Tech interview on paid vs. free web analytics and the keys keys to a successful data strategy
Leading up to our session at ad:tech in Sydney this year, Jennie Williams from Ideagarden recently interviewed me on my thoughts regarding paid vs. free web analytics platforms and the keys to a successful data strategy. Have a look at the short video below if the following questions sound interesting to you.
- Data is coming to the top of the agenda for many marketers, why is that?
- What are the key challenges in achieving a great data management plan?
- How should marketers go about deciding between paid vs. free analytics tools?