OptimaHub Advanced Customer Analytics

All your marketing data, analytics and reporting in one central location that you own and control to save time and vendor costs
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Datalicious is a global big data analytics agency providing client-focused full-service marketing solutions and products. Founded with the aim of creating a 360 data agency, Datalicious offers a wide range of data, insights and action services designed to help marketing teams implement best practice data strategy and widen the conversion funnel with smart data driven marketing.
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1. OptimaHub SingleView

Multi-channel customer analytics and marketing automation in one central platform to tear down data silos and supercharge your team’s capabilities.

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2. OptimaHub MediaAttribution

Understand how each touch point impacts sales to optimize media budgets and deliver experiences based on a deep understanding of how your customers actually behave.

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3. World's largest attribution study

Datalicious answers the key question all advertisers face — how to allocate media budgets across channels to maximise overall return on advertising spend (ROAS) with a limited budget

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We work with global brands

Canon
Reckitt Benckiser
Vodafone
Expedia
Facebook
News Corp
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jetstar