State of Marketing Attribution in Asia Pacific

Datalicious and Econsultancy answer the key questions on attribution — who’s doing attribution, what vendors are being used and what’s the most effective form of media attribution modelling.
datalicious econsultancy media attribution study
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Datalicious is a global big data analytics agency providing client-focused full-service marketing solutions and products. Founded with the aim of creating a 360 data agency, Datalicious offers a wide range of data, insights and action services designed to help marketing teams implement best practice data strategy and widen the conversion funnel with smart data driven marketing.
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1. OptimaHub MediaAttribution

Understand how each touch point impacts sales to optimise media budgets and deliver experiences based on a deep understanding of how your customers actually behave.

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2. SuperTag

Enterprise grade full-service tag management at flat annual fee with free implementation and migration so your team can focus on boosting the bottom line.

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3. World's largest attribution study

Datalicious answers the key question all advertisers face — how to allocate media budgets across channels to maximise overall return on advertising spend (ROAS) with a limited budget

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We work with global brands

Reckitt Benckiser
News Corp
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